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Seeking Spring In Soho

An afternoon checking out the new spring collections yields mixed results.

Max Berlinger's avatar
Max Berlinger
Mar 01, 2026
∙ Paid

It’s amazing what a salesperson at a fancy store will tell you, if you just ask.

Speaking to a designer is great, but they're often too media-trained, too sunny. Creative directors, retailers, and trend forecasters offer insight, too, but if you want the real dirt, you’ve got to go to the front lines. Ask a retail employee — they know what’s up.

I was re…

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