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The New Normal: Luxury Enters Its J. Crew Era

Notes on nostalgia, prep, Obama-era #Hope aesthetics, and sincerity.

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Max Berlinger
Jul 13, 2025
∙ Paid
Daniel Craig & Josh O’Connor at the Dior spring/summer 2026 show.

J.Crew, of all things, has come up twice in as many weeks in conversations about the recent shows in Europe.

The first time was in reference to Josh O’Connor and Daniel Craig, both of whom attended Jonathan Anderson’s debut for Dior wearing outfits that evoked the mass retailer’s halcyon da…

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